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Michigan Farm Bureau Family of Companies

Promotion & Education

Promoting agriculture in your community

The first of its kind in the nation, Michigan Farm Bureau’s Promotion & Education program helps farmers become the voice of agriculture by sharing their stories directly with consumers, informing the public about where their food comes from, who produces it and how.

Mother and daughters pose with cows in the background
A teacher instructing a K-4 class inside the FARM Science Lab.

Project R.E.D. (Rural Education Day) gives students the opportunity to learn about agriculture in a field-trip setting with educational, hands-on stations.

Download the How-To Guide

Michigan Agriculture in the Classroom provides lessons, programming and resources geared toward grade school students to help them build a greater understanding of the role of agriculture in their everyday lives.

Learn More

Agricultural career promotion, recruitment and training is critical to ensure a skilled workforce for the future. Our Be Agriculture Career resources showcase the abundance and variety of ag-related jobs, and provide guidance for planning career promotion events.

Download the How-To Guide
Safety workers demonstrating the proper use of grain bin rescue equipment.

Local Informational Meetings

Help farmers become more familiar with local examples of agriculture management practices.

Educational Meetings

Opportunities for farmers to share opinions on current issues affecting the agriculture industry.

Educate farmers and first responders about the unique challenges of on-farm accidents.

Download the Farm Safety Event Planning Guide

This two-hour training gives farmers tools to more effectively share the farm to table story with consumers. Contact the P&E team to learn how you can schedule a training.

Contact the P&E team
A dairy farmer being interviewed by a newscaster in front of the cattle enclosure of a dairy farm.

On-Farm Events

Seeing is believing. Consider hosting an on-farm event where consumers can see farming in action and learn about the ways farmers take care of their land and animals.

Leveraging free and paid media is a great way to broaden  your county Farm Bureau's reach and share your members' stories with consumers. Our Consumer Outreach Media Playbook has the basics to help you get started and connections to MFB resources to help you every step of the way.

Download the Playbook

Community Events

Participating in community events not only provides an opportunity to build relationships with consumers and network with other local organizations, but also shows you care about your local community.

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Get Involved!

Interested in sharing your agriculture story with the public and helping build awareness of the importance of agriculture? Consider getting involved in your county's P&E efforts. To learn more about county P&E programming, contact your county Farm Bureau office or the state Promotion & Education team.

Michigan Farm Bureau 2025 State Promotion & Education Committee

  • District 1: Kristin Kubiszak, Van Buren
  • District 2: Andrea Boughton, Calhoun
  • District 3: Kim Graham, Wayne
  • District 4: Mary Willcome, Ottawa
  • District 5: Tami Shaw, Ingham
  • District 6: Darcy Lipskey, Sanilac
  • District 7: Breann Bonga, Montcalm
  • District 8: Joe Bryant, Isabella
  • District 9: Mary Alway, Mason
  • District 10: Erika Schunk, Clare
  • District 11: Kelly Lapeer, Cheboygan
  • District 12: Lyle Harter, Chippewa
  • At-Large: Alysa Sanford, Jackson
  • At-Large: Katrina Bontekoe, Osceola
  • At-Large: Joyce Neyer, Isabella
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Staff Contacts

Katie Cooper portrait.

Katie Cooper

Promotion & Education and Youth Programs Specialist
517-679-5688 educationandleader@fbinsmi.com
Tonia Ritter head shot

Tonia Ritter

Education and Leadership Programs Manager
educationandleader@fbinsmi.com