Ward Group, a trusted leader of benchmarking and best practices in the insurance industry for over 30 years, recently recognized Farm Bureau Insurance of Michigan for providing one of the best customer experiences for personal lines claims across 2023.
The benchmarking division of international risk-mitigation consultants Aon, Ward Group analyzes property-casualty insurance companies globally and industry-wide, identifying those that exceed quality targets set for personal lines claims customer responses. In this study based on customer feedback utilizing Net Promoter scores, Ward Group distinguished Farm Bureau Insurance of Michigan for its superior customer experience for the fourth consecutive year.
Farm Bureau Insurance CEO Don Simon credited organizational values and consistency for this achievement upon receiving the news. “When we say the ‘experience matters’, it’s more than just a catch phrase. It’s something deeply seeded in the values of the company and the culture we support.”
“This is why I’m especially thrilled by recognitions like this that are directly influenced by the feedback of our customers.” Simon continued, “To achieve this standard across the past four years speaks not only to the character and dedication of everyone in our organization that interacts with customers, but also the consistency in their commitment to providing a source of hope for those individuals in their time of need.”
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